The Art of SEO




Application to SEO: Embracing simplicity in SEO means focusing on the essential elements that contribute to a clear and straightforward user experience. Avoiding unnecessary complexity in website structure, content, and navigation enhances both user satisfaction and search engine understanding.

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Keyword research is a fundamental aspect of search engine optimization (SEO) that helps you identify the right keywords to target in your content, improve your website’s visibility, and attract relevant organic traffic. Fortunately, there are numerous keyword research tools available that can streamline this process and provide valuable insights. In this article, we will explore five of the best free and premium keyword research tools for SEO. Whether you’re a beginner or an experienced SEO professional, these tools can help you optimize your website and drive success. Let’s dive in!

Google Keyword Planner (Free):

As a free tool offered by Google Ads, the Google Keyword Planner is a go-to choice for many SEO practitioners. It provides keyword ideas and search volume data based on Google’s vast search network. With the Keyword Planner, you can discover relevant keywords, analyze their search volumes, and identify their competitiveness. It also offers insights into keyword trends and allows you to narrow down your keyword research based on location and language.

SEMrush (Premium):

SEMrush is a comprehensive SEO suite that offers an array of features, including a powerful keyword research tool. With SEMrush, you can analyze keyword difficulty, explore related keywords, and obtain data on search volume and trends. It also provides detailed competitor analysis, enabling you to uncover valuable keyword opportunities. While SEMrush requires a premium subscription, its robust functionality and extensive database make it a top choice for advanced keyword research.

Ahrefs (Premium):

Ahrefs is another popular SEO tool that excels in keyword research. Its Keyword Explorer tool allows you to discover thousands of relevant keywords, evaluate their search volumes, assess keyword difficulty, and analyze click-through rates (CTRs) for organic search results. Ahrefs provides comprehensive keyword data, including global and local search volumes, keyword difficulty scores, and keyword ideas from various sources. While it is a premium tool, its vast database and advanced features make it a favorite among SEO professionals.

Moz Keyword Explorer (Freemium):

Moz Keyword Explorer is a user-friendly tool that offers both free and premium features. It provides valuable insights into keyword difficulty, search volume, organic click-through rates, and priority score, which helps you prioritize your keyword targeting efforts. Additionally, Moz’s tool offers helpful suggestions for related keywords, enabling you to expand your keyword list and discover new opportunities. While the free version has limitations, upgrading to the premium version unlocks additional functionality and more comprehensive data.

Ubersuggest (Freemium):

Ubersuggest, created by digital marketing expert Neil Patel, is a versatile keyword research tool that caters to both beginners and advanced users. With Ubersuggest, you can generate keyword ideas, assess keyword difficulty, analyze search volume trends, and identify content ideas based on competitor analysis. The tool also provides insights into backlink data, domain metrics, and top-ranking pages. While the free version offers limited functionality, the premium version unlocks additional features, including more comprehensive data and personalized SEO recommendations.


Keyword research is a crucial step in optimizing your website for search engines and attracting organic traffic. The tools mentioned in this article, including Google Keyword Planner, SEMrush, Ahrefs, Moz Keyword Explorer, and Ubersuggest, offer valuable insights and functionality to streamline your keyword research process. Whether you opt for a free tool or invest in a premium subscription, these tools will help you identify relevant keywords, evaluate their competitiveness, and enhance your SEO strategy. Take advantage of their features to stay ahead of the competition and achieve SEO success.

That being said, we ourselves have a keyword service that we can do for you and provide you with competitor keywords and keywords ranked according to traffic and difficulty in ranking for.

If you'd like to take us up on that service, click on pricing and get in touch with Whatsapp on the bottom right.