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BECAUSE RANKING IS WAR!

Core Web Vitals in 2024:

Ensuring Optimal User Experience for Better Rankings

Why Core Web Vitals Matter

Core Web Vitals are a set of metrics introduced by Google to measure the quality of user experience on a website. These metrics are crucial for website owners, developers and SEO specialists as they directly impact search rankings. Studies have shown that better Core Web Vitals lead to improved user engagement and business metrics. For instance, when a site meets the Core Web Vitals thresholds, users are 24% less likely to abandon the page load.  Google's Core Web Vitals initiative sets new standards for measuring a website's performance, interactivity, and loading speed. Optimizing your website for Core Web Vitals is essential for improving user experience, search engine rankings, and overall online success.

Key Metrics of Core Web Vitals

1. LCP (Largest Contentful Paint): This metric measures the time it takes for the largest content element visible in the viewport to render. It indicates how quickly a visitor sees that the URL is loading. The ideal LCP is less than 2.5 seconds.

2. FID (First Input Delay): FID calculates the time from when a user first interacts with your page to the time when the browser responds to that interaction. This metric is crucial for pages where user interaction is vital. The recommended FID is less than 100 milliseconds.

3. CLS (Cumulative Layout Shift): CLS gauges the total of all individual layout shift scores for every unexpected layout shift during the entire lifespan of the page. A lower CLS indicates a more stable page. The optimal CLS score is less than 0.1.

4. INP (Interaction to Next Paint): A newer metric set to replace FID in 2024, INP assesses a page's overall responsiveness to user interactions.  This is a difficult one to overcome.   They launched it and then retracted it in 2024.

Understanding the Core Web Vitals Report

The Core Web Vitals report in Google Search Console provides insights into how your pages perform based on real-world usage data. The report categorizes URL performance into three statuses: Poor, Needs Improvement, and Good. These statuses are determined by the metrics LCP, FID, INP, and CLS.

How to Improve Core Web Vitals

1. Reduce Page Size: Aim for a page size of less than 500KB, including all its resources. Limit the number of resources on a page to 50 for optimal mobile performance.

2. Optimize Images and Videos: Large media files can significantly impact LCP. Compress and optimize images and videos to ensure they load faster.

3. Address Layout Shifts: To improve CLS, ensure that elements on your page don't move unexpectedly. This can be achieved by specifying dimensions for images and videos and avoiding inserting content above existing content.  This can also happen due to plugins on the page like whatsapp, etc and so the fine detail will have to be read on the report.

4. Optimize Interactivity: To enhance FID and INP, minimize the use of heavy JavaScript, and break up long tasks.

5. Use Tools: Utilize tools like Lighthouse, PageSpeed Insights, and the Chrome DevTools to identify and fix issues related to Core Web Vitals.

After assessing your website's performance, take action to improve your Core Web Vitals scores. Our audit tool provides personalized recommendations for:

- Optimizing images and code
- Leveraging browser caching and compression
- Minimizing HTTP requests and improving server response times

Core Web Vitals play a vital role in enhancing user experience, SEO, and online success. By conducting a free audit and optimizing your website for Core Web Vitals, you'll be well on your way to improving your online presence and driving business growth.

Take the first step today by making use of our free audit tool below and a report will be sent to you.

ADVANTAGES OF WEBSITE AUDITS

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Our team of seasoned SEO professionals are dedicated to achieving number 1 on Google.   They salivate for position one status and are determined until it is achieved.  With years of experience, we have a proven track record of driving organic traffic and boosting online visibility. And we're not fly by nights hiding behind Google emails. We stand by what we do. We're established. We stand by our brand, because after all, SEO is war.  It really is, from competitors sabotaging your website, delivering toxic backlinks, injecting spam code to make your website fall in rankings, we've seen it all and adapted.   

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We believe in a good degree of transparency, some of our methods are proprietary.  But, our detailed monthly reports provide insights into the progress of your SEO campaigns, so you can see the tangible results of our efforts and the impact on your bottom line.

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