WHY PAGE SPEED MATTERS and why we have exclusive services just for technical seo.
Checking a website's performance and ranking through an audit is essential for maintaining a strong online presence. Here are 20 issues alone that we can find through a site audit that would keep your website from ranking. If it was ranking, it will be deranked. If it was in the top 10, those same pages will fall out the top 50 and decline further until you are completely out of rankings and your website will feel like it's in quarantine when Google detects page speed issues. It will go nowhere. So fixing technical issues are exremely important. A site audit will further discover important issues like:
🌟 Let's dive into some tips and tricks to not just maintain but boost your website's ranking on search engines in the form of issues that need to be solved before your website can rocket. 🚀
Keyword Optimization: Think of keywords as the compass for your content. They guide users to your website. So, ensure you're using relevant keywords naturally within your content. Don't overdo it; think quality over quantity. 🧐
High-Quality Content: Content is king! Make sure your content is not just words on a page but valuable information that users actually want to read. Be informative, engaging, and answer those burning questions your audience has. 📚
Page Load Speed: Slow-loading pages can be a turn-off. Speed matters. Check for any speed issues and address them. It might take some time, but it's worth it. Fast-loading pages make users happy! ⏱️
Mobile Friendliness: We live in a mobile world. Ensure your website is mobile-responsive. It's all about providing a seamless experience for users, whether they're on a desktop or a smartphone. 📱
Meta Tags: Your title tags and meta descriptions matter. They're like the book cover of your website. Review and optimize them to grab users' attention and give a sneak peek of what your page offers. 📖
Broken Links: Broken links are like potholes on your website's highway. Identify and fix them. Nobody likes dead-end roads, right? 🛣️
Duplicate Content: Unique content is the name of the game. Duplicate content can lead to penalties. Ensure your content is original and tailored to your audience. 🚫
SSL Certificate: Security is a big deal. Make sure your website has an SSL certificate, so users know their data is safe with you. 🔒
Crawl Errors: Google Search Console is your friend. Address any crawl errors it reports. This helps search engines navigate your site smoothly. 🕷️
XML Sitemap: Check that your XML sitemap is not only present but accurate. It's like a roadmap for search engines to find your content. 🗺️
Robots.txt: Ensure there are no issues with your robots.txt file. You don't want to accidentally block search engine crawlers. 🤖
Social Signals: Your website's social media presence matters. Engage with your audience on social platforms. It's a way to show that you're active and relevant. 📢
Backlinks: Quality over quantity here. Assess the backlinks pointing to your site. Quality backlinks can significantly boost your authority. 🌐
User Experience (UX): Think about your users. Make navigation easy, and have clear calls to action. A positive user experience keeps them coming back. 🚀
Local SEO: If you have a local business, ensure your Name, Address, and Phone (NAP) consistency. It helps local customers find you. 🌍
Competitor Analysis: Spy on your competitors (in a friendly way). Identify what they're doing right and where you can outshine them. 🕵️
Structured Data: Implement structured data markup (Schema.org). It makes your search results more eye-catching and informative. 🌟
Content Freshness: Don't let your content go stale. Update and refresh it regularly to keep it relevant and appealing. 🔄
Page Authority: Each page on your website has its own authority. Examine it and consider internal linking to boost authority across your site. 📈
Site Speed: Keep an eye on your website's overall speed. Optimize where necessary. Fast sites are a delight for users. ⚡
Remember, SEO is a journey, not a destination. Keep refining and improving these aspects, and your website will rise through the ranks! 🚀💪
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