SEO Ninjas


How long does it take to rank on Google?

How long does it take to rank on Google?

The Path to Google Ranking: Insights and Strategies for SEO Success


As an esteemed provider of SEO services, SEO Ninjas is often asked “How long does it take to rank on Google?” While there is no one-size-fits-all answer, this article aims to shed light on the fundamental aspects of ranking on Google and the diligent efforts involved.
Key Ranking Factors: To maximize your SEO efforts, it’s crucial to understand the essential ranking factors that contribute to successful and swift website rankings. Based on recent studies by SearchMetrics and Backlinko, we have identified four key factors to focus on:

  1. Content Excellence: High-quality content has long been a critical factor. However, the emphasis has shifted from keyword-centric content to relevance and comprehensiveness. Your website’s content not only impacts search rankings but also influences other factors like Click-Through Rate (CTR) and bounce rate. Therefore, ensure your content is tailored to your target audience, engaging, and provides comprehensive information.
  2. Quality Backlinks: While backlinks remain important, Google now distinguishes between good and bad links. Accumulating a large number of backlinks is valuable only if they come from diverse and authoritative domains. Effective link building strategies often revolve around content marketing, where you create relevant, high-quality content that naturally attracts backlinks.
  3. Mobile-First User Experience: Google’s shift to mobile-first indexing in 2016 marked a significant change. This means Google primarily crawls and indexes the mobile version of websites rather than the desktop version. Prioritize delivering an exceptional mobile user experience, ensuring fast page loading times (within 2 seconds) and leveraging technologies like Accelerated Mobile Pages (AMP) to enhance performance. Remember, faster load times and optimal mobile experiences contribute to improved rankings.
  4. Technical Optimization: Certain technical factors play a vital role in SEO success. Pay attention to HTTPS implementation, as it has been a confirmed ranking factor since 2014. Additionally, optimize page titles, meta descriptions, H1 and H2 headings, and anchor text, among others. Though seemingly small individually, when optimized collectively, they can positively impact rankings.

The Time Factor:

To gain insights into the time it takes to rank on Google, let’s examine a case study from Ahrefs. Analyzing two million random keywords, they discovered that the average age of top-ranking pages was two years or older. Pages that ranked first were typically almost three years old, and only 22% of first-ranking websites were less than a year old. These findings indicate that achieving top rankings often requires a significant investment of time.


SEO is a complex, ever-evolving science that demands a comprehensive and long-term approach. While there is no definitive timeline for ranking a website, focusing on engaging and valuable content, delivering exceptional user experiences, and optimizing technical aspects will gradually improve your site’s visibility in search results.   And this is a full-time job.   It doesn’t just happen.   There are literally thousands of tweaks that contribute to better rankings.  We’ve seen our efforts being recognized from 4 months as keywords related to your website start trickling into the top 100.   Keywords will continue to improve as the website itself is improved and we can see keywords enter the top 10 from 6 months to a year.   keeping that in mind, prioritize longevity in rankings rather than short-term boosts. As an authoritative provider of SEO services, SEO Ninjas encourages clients to adopt a patient and strategic mindset to achieve sustained SEO success.

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